For vegan & ethical goods, Vegandukan is a marketplace. For those who take the utmost care about the effect their company has on all lives, it is a forum. It was introduced in December of 2019. Mr. Sagar N Mehta, Vegandukan, Founder & Partner. Over the past 6 years, the founder has been vegan and inclined towards animal rights. Which led to the founding of Vegandukan is the zeal to contribute to this sector in order to make life easier for aspiring vegan plant-based consumers. When more oriented plant-based/organic companies started, he recognized the need for a curated forum that could help market their goods to those business people. There was no such marketplace and so he felt it would be a great value addition if not immediately in the years ahead.
The idea came from:- Ever since he turned vegan, Sagar has always observed global trends. He knew it would change the way they consume and think about their diet and other things derived from animals. After about 12 months of research, he concluded that a marketplace that only caters to plant-based and thoughtful goods would make a lot of sense. He feels none of us should argue that a healthy way to lead life is cruelty-free and well-nourished living. Although many do not consider it an issue, others understand that animal rights are as important as human rights, and therefore the issue is not only linked to the need, but also something that needs to be tackled within the system and society as a whole.
USP:- Vegandukan is likely to have India’s biggest range of vegan/plant-based items. They are focusing intensively on building a plant-based product catalog and recognizing the pain points of the consumer. In specific, mock meat and milk alternatives. By not restricting ourselves to just a city, but open to Pan India, they aim to simplify the need for plant-based and flexitarians as much as possible. Basically, they want to deliver anywhere there is a pin code, even if they have to visit India’s post office personally. They have more than 50 percent of non-vegan consumers seeking to cut milk and meat down. One secret to their market is that they operate in a niche field, but with knowledge, if not fully, a large population will work to adapt their lives to a more plant-based diet. In contrast to Amazon and huge baskets, they aim to charge consumers as competitively as possible. like them, they don’t get the size, but they work very hard to make it really hard for clients to choose them over Vegandukan.
Challenges:- Company believes they have made many mistakes along the way, but without a lot of cost impact, fortunately, they could rectify them. Tech selection, brand naming, projections of inventory, team building, etc. They found that they had to keep the clients and their dealers in the middle and think about it all. When decisions are taken to keep the highest stakeholders at the core, the costs spent are often overpaid.
Future:- Their only plan is to reach out to more individuals and concentrate on making their service and marketing outstanding so that individuals appreciate the goods they sell. Our objective at a strategic level is to get close to the consumers, give them options and give them the best price. They are focused on being the plant-based and thoughtful products’ most sought-after forum. Yeah, conscious consumerism and bias-free equality are a major thing in the world today, and they are really meaningful in everything.
Success:- They started out with a small, rented apartment. It began with a few of the fast-moving items that vegans need every day. They used to pick up the goods from passenger buses coming from Pune several times, and since they were cold chain products, they had to sell them on the same day. They had a spare refrigerator at home and a small room where all the items were kept. Their dream was to start a garage business, which became a kind of reality on the fourth floor. It was a difficult path, but they continued to see a substantial increase in order volumes and movement with tremendous efforts by team and client love. Before it started being a disturbance for people, they had to leave the flat. They have moved into a 2000 sq ft. warehouse cum office now and it seems that in a couple of months this will not be enough. Their path was made up of these little moves.
Goal:- In the coming months, they hope to build a bigger catalog of plant-based items. In India, they already have the biggest range of vegan/plant-based items. In specific, mock meat and milk alternatives. But their aim is also to spread knowledge at the same time.
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