In such a huge marketing horizon, the success of marketing strategies to conform with ROI and other standards must be assessed and evaluated. In the absence of this data, it is unmeasurable and sometimes pointless to invest resources in different marketing strategies and programs.
Marketers need a tool to tailor various marketing campaigns around the brand to address all of these areas, combine all marketing activities in the offline and online world, and then eventually evaluate it using real-time data.
Neel Sinha, an engineer, and IIM alumni were often fascinated with marketing and with innovative ideas and technology to support the needs of organizations, described this as a fundamental and core issue and thought that an economically available tool would have a place on the market to address these essential marketing requirements. Thus, the birth of MyLnk.
In September 2017, MyLnk, a groundbreaking URL management framework and connection shortening tool, was released. The key features of this solution-based tool are the fast and quick interface to configure and shorten long URLs and provide a track of clicks vs. demography.
Companies meet their target audience through different channels such as social media, official blogs, directories, and many more with advances in the digital platform. The need for a URL shortening tool has become more of a requirement, with the number of links growing every day. MyLnk helps companies to shorten URLs into meaningful and personalized links that are easy to remember and share with others, attracting more clicks. In addition, each connection shortened by MyLnk comes with a unique stats page with the incoming traffic information on any given day.
The company first tested the instrument with its employees before the launch, who built their customized location links and shared them with their respective networks. The location links were increasingly generated and exchanged by many individuals and every day there are fresh sign-ups today. Everyone considers it simple for young people to build and share their customized location connections.
Two separate activities are to build software and use it daily. The company completed the first mission by designing the instrument, but the question was who was going to use it. Neel Sinha and his team extensively studied their target clients and presented them with a well-framed presentation describing the advanced URL management platform’s features. As a result, MyLnk was recognized for its innovative features within a few days of interactions with the target audience and marketers from various industries began using MyLnk extensively.
After gaining enormous prominence and success in the Indian market, with 25-30 nations using MyLnk for customized short links and analytics, the company aims to achieve wider reach across the globe. Whereas the aim for MyLoc is to capture a large proportion of the world’s population to register and use MyLoc links in communications to replace the conventional address.
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